Friday, August 8, 2008

Beer + clam juice + tomato juice?

Budweiser Chelada

The 7-11 in Shoreline's Ridgecrest neighborhood (the 7-11 across the street from the Crest Theater) is selling what is possibly the most unusual flavor of beer I've ever heard of: Budweiser Chelada. It's Bud (or Bud Light) mixed with Clamato (which is clam juice mixed with tomato juice). I haven't tried it, so I can't say just how good it is. But I thought I should let everybody know where you can get it if you want it!

According to a press release on Budweiser's website: " Latinos, specifically those of Mexican descent, have been mixing beer with Clamato for decades" and "Due to their tremendous test market success, adults across the country are clamoring to enjoy this convenient, great-tasting drink." Clamoring? Really? The press release also includes this gem: "One look at the can and you know that this beer is the real thing – Budweiser and Bud Light mixed with authentic Clamato. This is a savory beer that will appeal to adult beer drinkers, particularly those who enjoy beer mixed with Clamato."

I have to say, it's a really entertaining press release. There's a link to the entire thing below.

Perhaps there's a large Latino population in the Ridgecrest neighborhood? It's not unusual to stop by this 7-11 and find that the store is blasting Latin music from its outside speakers.

Oh, one other thing. I noticed at the checkout counter that this store also sells grape flavored cigars. I wonder if those would go well with Budweiser Chelada?

Link to: ¡La CombinaciĆ³n Perfecta! Budweiser press release

1 comment:

  1. I really think that, in the name of investigative journalism, you should've tried some.